In a striking legal battle, Madam Faustina Djagbele Abbey, an onion seller near Makola Market in Accra, has filed a GH¢2 million lawsuit against Telecel (Ghana Telecommunications Company Limited) for the unauthorized use of her image in their marketing campaigns.
Madam Abbey, represented by Bernard Owiredu Donkor of Thompson Law Consult, claims that Telecel used her photograph without her consent to promote their “Telecel Red Save” product. The image has been widely circulated on billboards, traditional media, and social media platforms, causing significant distress and a sense of violation.
According to court documents filed at the High Court, Madam Abbey only discovered the unauthorized use of her image after friends alerted her. She is now seeking three key reliefs: a declaration that Telecel violated her privacy and personal liberties, a declaration that her image rights were abused, and an order for Telecel to pay GH¢2 million in compensation. Additionally, she is demanding the removal of all advertisements featuring her image across all platforms. The case highlights the growing importance of image rights and privacy in the digital age, and the potential legal consequences for companies that fail to obtain proper consent for advertising materials.
